Dr. Martens Students
Lifestyle shots against a university campus backdrop for the Dr. Martens freshers campaign. Modeling a small selection of DM’s icon products, the project features store ambassadors to promote an honest, candid feel. Mid-season styling grounds the scene in autumn’s beginning of term weather, along with the rich dark oranges and deeps blue tones brought out in the edit. The photography is accompanied by a simple graphic identity that nods towards the red and yellow sale stickers often found in thrift shops and vintage clothing stores.
